Free tool
Startup Launch Checklist
A free, interactive launch checklist for SaaS founders. Cover product readiness, positioning, SEO, directory submissions, audience, launch day and the four weeks after — all in one place. Progress saves automatically in your browser.
Your progress
0% (0 / 49)
Product Readiness
0 / 6
Positioning & Messaging
0 / 6
Launch Assets
0 / 7
SEO Foundations
0 / 6
How to use this Startup Launch Checklist
This checklist is built for SaaS and indie founders who want a clear, opinionated path from “almost ready” to “launched”. It's organised in the order most launches actually happen — start at the top and work your way down.
Start at the top
Product Readiness and Positioning come first because everything downstream — copy, directories, launch posts — depends on them.
Skip what doesn't apply
Not every step is for every product. If a tactic doesn't fit your audience, mark it done and move on — the goal is shipping, not perfection.
Pace yourself
Most founders spread this over 2 to 4 weeks. Doing it in one weekend is possible but you'll do worse work and miss easy wins.
Progress saves automatically
Everything you check is stored in your browser. Close the tab, come back tomorrow — your progress is right where you left it.
Got questions? We've got answers
When should I start working through this checklist?
Ideally 2 to 4 weeks before you plan to launch. Product Readiness and SEO Foundations especially benefit from a head start — Google takes time to index, and bugs surface only when real users touch the product.
Do I really need to submit my SaaS to that many directories?
You don't need every directory, but the top 20 to 50 are almost always worth it for backlinks alone. The slow drip of referral traffic from niche directories often beats the launch-day spike from Product Hunt.
How long does the directory submission step take?
If you do it manually, 30 to 90 minutes per submission. With AutoSaaSLaunch's Chrome extension and saved profile, most submissions take under a minute — that's hours of work back in your week.
Can I save my progress in this checklist?
Yes — every checkbox you tick is saved automatically in your browser. Just bookmark this page and come back whenever. Progress is per-device, so it won't sync across phone and laptop.
What happens after launch day?
Launch day matters less than the four weeks that follow. The Post-Launch section covers recap posts, the long tail of directory submissions, feedback collection, and planning launch number two.
Done with the checklist? Launch on autopilot.
AutoSaaSLaunch turns the “Directory Submission” step into a one-click flow. Submit your SaaS to 200+ high-quality directories with our Chrome extension — earning backlinks, traffic, and DA gains while you focus on the product.